Own your brand’s true story.

Our PR experts help you articulate the real-life story behind your brand and develop a strategy for delivering your message to key target audiences through media outlets that enhance your credibility and increase the effectiveness of your marketing. Our experts access a comprehensive range of PR tools including media relations, news releases, media kits, social media opportunities, trade show coverage, case studies, white papers and more, winning editorial attention and media coverage for you.

Our clients find PR to be an indispensable and cost-effective component of a successful strategic marketing plan that really connects with customers. And our PR team collaborates closely with our marketing experts to ensure that your PR is in perfect alignment and always on message, working for your brand.

WS Packaging Group, Inc., Public Relations
Learn how comprehensive public relations strategies helped one of the largest printing and label-converting operations in North America establish and confirm its industry leadership position.

SCA Tissue North America Public Relations
See how Directions PR helped a leading producer of Away From Home tissue demonstrate strategic leadership and commitment to sustainable North American production through the story of a facilities expansion.