Your single most powerful marketing tool is your package.

How does your packaging deliver on your brand promise? Is it making the emotional connections you need it to?

We design to this ideal, based on a firm understanding of your customer, your brand, and your merchandising environment. We’ll collaborate with you to achieve your brand vision on the shelf. From positioning a new product introduction to a packaging design refresh that maintains the legacy of your brand, our design team can create optimal solutions to connect with your target consumer.

Our packaging production team bridges every process gap between conceptual design and flawless producible packaging. We apply synergistic expertise at each critical point, and we merge design expertise with technical mastery to take advantage of available printing and production technologies and materials.

The end result is packaging that connects your brand and your customers—and moves SKUs.

Kimberly-Clark Corporation Viva® Brand Packaging
See how our adaptive design capabilities helped our client create coordinated, consistent graphics across distinct brands in order to achieve high-impact results on a single retail end cap display.

Kimberly-Clark Corporation Kleenex® Brand Label &
Pallet Card
Experience the transformation of a commodity to an individualized product with inclusion of client-specified terminology and iconography to reinforce the advertising message.

Kimberly-Clark Corporation Kleenex® Brand Architecture Adaptation
Check out how Directions developed and applied new brand architecture across the KLEENEX® brand family, including a variety of different container shapes and sizes.

Kimberly-Clark Corporation Room-A-Day Giveaway
Promotional Event
Learn how CPG giant Kimberly-Clark leveraged promotion to aid 15 individuals with a $25,000 room renovation, increasing customer loyalty and brand recognition.

Swiss Valley Farms® Dairy Packaging Redesign
Discover how Directions updated and revised the brand positioning, tagline and logo for a farmer-owned, Midwestern four-state cooperative by developing a premium appeal with a cohesive brand appearance.

Swiss Valley Farms® Icy Springs™ Water Label Design
Read how dairy-leader Swiss Valley Farms effectively launched a new spring water product identity as well as established brand association with spring water with its dairy line.

Swiss Valley Farms® Orange Juice Packaging & Label Design
Take a glance at the new label and design of Swiss Valley orange juice with updated packaging, tagline, logo and brand positioning.