SCA Tissue North America recently turned to its PR team at Directions to help plan, manage and promote a community event and dedication ceremony, July 21, 2010, that marked the official startup of four wind turbines at its Service Excellence Center in the Town of Menasha.

The event, “Let’s Zero In On Energy Independence,” was designed to highlight the company’s ongoing commitment to sustainability while also raising awareness of alternative energy and conservation. SCA executives and state and local dignitaries were featured in the dedication ceremony. A community green fair, with dozens of exhibitors, increased public involvement.

The Directions PR team for the SCA Tissue account –Tom Lyons, Sarah Pitsch and Holly Jensky assisted by intern Emma Giertz – worked seamlessly with SCA Tissue employees on everything from strategy to event management to pre- and post-event publicity. This dedicated group of agency and client employees quickly bonded into a self-described “Team Turbine.”

As a result of the campaign, positive coverage of the event, the turbines and the company’s sustainability message received extensive coverage by media in Northeast Wisconsin, including print, television, websites and environmental blogs. More stories are still in the works. Some examples of the coverage include:

Pre-event
• · Renew Wisconsin, blog, 6/24/10
• · ECOS-Fox Valley, online, 6/24/10
• · Marketplace Magazine, online, 7/19/10
• · Home Energy Alternatives, online, 7/20/10
• · Appleton Post-Crescent, print and online, 7/20/10

Day of the event
• · Marketplace Magazine, online, 7/21/10
• · Dwd.wisconsin.gov, online, 7/21/10
• · Wispolitics.com, online, 7/21/10
• · Racine News, online, 7/21/10
• · Fox-11, TV, 7/21/10

Post-event
• · Renew Wisconsin, blog, 7/22/10
• · Fox-11, TV, 7/22/10
• · BizTimes.com, online, 7/23/10
• · Neenah News-Record, print and online, 7/27/10

Agency’s "Lap Around the Lunch Room" campaign provides support for the Juvenile Diabetes Research Foundation International

NEENAH, Wis., May 18, 2010—Directions Incorporated, a full-service integrated marketing communications and packaging agency based in Neenah, Wis., recently raised more than $4,000 in support of the Juvenile Diabetes Research Foundation International (JDRF).

To support the JDRF Northeast Wisconsin Chapter's 2010 Walk to Cure Diabetes, held on Saturday, May 15, in Neenah, Directions created a challenge for all employees called "Lap Around the Lunch Room." By dividing employees into four teams – red, green, blue and yellow – employees were encouraged to fundraise through the help of their family, friends and neighbors by selling Walk to Cure Diabetes paper shoes or by making a personal contribution.

More than $1,000 was raised by Directions staff, which was then matched by Kristine Sexton, Directions' owner. Walkers from Directions joined the Menasha Corporation team, Corporate Sponsor of the local Walk, which matched the combined donations, making the final total $4,290.

"For the millions of people living with this devastating disease, a cure is one step closer due to the generosity of everyone here at Directions as well as this year's Corporate Sponsor, Menasha Corporation," said Patti Nelson, director of sales and marketing for Directions. "Thank you all for stepping up to help find a cure."

JDRF is the worldwide leader in funding research to cure type 1 diabetes, an autoimmune disease that strikes children and adults suddenly and lasts a lifetime. JDRF is the world's largest charitable funder and advocate for diabetes research. For more information, visit www.jdrf.org.

Directions, a Certified Woman-Owned Business Enterprise (WBE), has more than 50 years of experience in connecting clients' brands and services with their customers.

Wisconsin Department of Commerce Certifies Directions As a Woman-Owned Business Enterprise

Neenah-based agency one of only two to be listed in the three industry categories of Marketing Consulting Services, Advertising Agencies and Graphic Design Services

NEENAH, Wis., May 5, 2010 — Directions Incorporated, a full-service integrated marketing communications and packaging agency based in Neenah, Wis., recently received certification as a Woman-Owned Business Enterprise (WBE) by the Wisconsin Department of Commerce.

Among the 414 state-certified WBE companies, 214 of which are in service industries, Directions is one of only two to be listed in all three of the following industry categories: Marketing Consulting Services, Advertising Agencies and Graphic Design Services.

The WBE designation is pursuant to state administrative rule requirements of COMM 104 which provides validation that Directions meets the requirements of being at least 51 percent woman-owned, controlled and managed. The certification qualifies Directions to be considered for contracts with corporations and government entities that seek vendor relationships with businesses owned and operated by women.

Under the management of Kristine Sexton, owner and president of Directions, the agency offers its clientele more than 54 years of business-to-business and business-to-consumer marketing and packaging expertise.

For a complete WBE Directory or more information visit the Woman-Owned Business Certification Program at http://commerce.wi.gov/BD/BD-WBECertification.html.

Directions has been a multi-faceted agency dedicated to connecting clients’ brand and services with their customers since 1955.

NEENAH, Wis., March 8, 2010—Directions, an integrated marketing communications and packaging agency, has hired Holly Jensky as a public relations manager. She is responsible for planning, recommending and implementing external and internal public relations campaigns, as well as developing and maintaining media relations strategies on behalf of clients.

Jensky brings five years of experience in public relations to her new position. Prior to joining Directions, she was an account executive at BVK in Milwaukee, Wis. She is a 2006 graduate of the University of Wisconsin — Milwaukee, where she earned a Bachelor of Fine Arts degree in journalism and mass communication.

Directions has more than 50 years of experience in connecting clients’ brands and services with their customers.

NEENAH, Wis., Oct. 6, 2009 —Todd Ostendorf has joined Directions, an integrated marketing communications and packaging agency, as a creative director. He is responsible for leading and directing creative development for marketing planning, brand development, creative strategy and positioning for the agency’s clients.

Ostendorf brings more than 25 years of experience in business-to-business and business-to-consumer marketing, package development, brand refinement and brand promotions to his new position. Prior to joining Directions, he was the corporate marketing manager at WS Packaging in Green Bay, Wis. He holds a Bachelor of Fine Arts degree with a concentration in drawing from Wright State University in Dayton, Ohio.

Directions has more than 50 years of experience in connecting clients’ brands and services with their customers.