See how synergistic marketing communications and lead generation strategies resulted in sales lead volumes beyond our client’s expectations.

Learn how one of the largest printing and label-converting operations in North America was able to generate hundreds of sales leads while enhancing brand awareness and recognition.

Experience the transformation of a commodity to an individualized product with inclusion of client-specified terminology and iconography to reinforce the advertising message.

Discover how Directions communicated new product promotions while meeting specific multi-national retailer requirements.

Check out how Directions developed and applied new brand architecture across the Kleenex brand family, including a variety of different container shapes and sizes.

Learn how CPG giant Kimberly-Clark leveraged promotion to aid 15 individuals with a $25,000 room renovation, increasing customer loyalty and brand recognition.

Read how we worked with SCA Tissue to develop integrated strategies for one of the most successful product launches in the company’s history.

Discover how Directions updated and revised the brand positioning, tagline and logo for a farmer-owned, Midwestern four-state cooperative by developing a premium appeal with a cohesive brand appearance

Read how dairy-leader Swiss Valley Farms effectively launched a new spring water product identity as well as established brand association with spring water with its dairy line.

Take a glance at the new label and design of Swiss Valley orange juice with updated packaging, tagline, logo and brand positioning.