Learn how comprehensive public relations strategies helped one of the largest printing and label-converting operations in North America establish and confirm its industry leadership position.

See how Directions PR helped a leading producer of Away From Home tissue demonstrate strategic leadership and commitment to sustainable North American production through the story of a facilities expansion.

Discover how a targeted, integrated marketing campaign helped our client use a product launch opportunity to collect prospect data and build a foundation for ongoing marketing communications.

See how our adaptive design capabilities helped our client create coordinated, consistent graphics across distinct brands in order to achieve high-impact results on a single retail end cap display.

Learn how an integrated campaign used consumer appeal to establish ongoing business-to-business dialog between the leading manufacturer of carbonless sheets and its customers, generating end-user demand and building long-term brand loyalty.

Learn how one of the largest printing and label-converting operations in North America was able to generate hundreds of sales leads while enhancing brand awareness and recognition.

See how synergistic marketing communications and lead generation strategies resulted in sales lead volumes beyond our client’s expectations.

Experience the transformation of a commodity to an individualized product with inclusion of client-specified terminology and iconography to reinforce the advertising message.

Check out how Directions developed and applied new brand architecture across the KLEENEX® brand family, including a variety of different container shapes and sizes.

Learn how CPG giant Kimberly-Clark leveraged promotion to aid 15 individuals with a $25,000 room renovation, increasing customer loyalty and brand recognition.

Read how we worked with SCA Tissue to develop integrated strategies for one of the most successful product launches in the company’s history.

Discover how Directions updated and revised the brand positioning, tagline and logo for a farmer-owned, Midwestern four-state cooperative by developing a premium appeal with a cohesive brand appearance.

Read how dairy leader Swiss Valley Farms effectively launched a new spring water product identity and established brand association with spring water with its dairy line.

Take a glance at the new label and design of Swiss Valley orange juice with updated packaging, tagline, logo and brand positioning